The Golden Storytelling Nugget I Remembered This Week

Facts Tell, Stories Sell

We've all heard this before

But after...

• giving a TEDx talk,
• interviewing hundreds,
• getting interviewed by hundreds,
• competing in speaking competitions,
• Appearing on tv,
• Spending tens of thousands on public speaking training

...I can say confidently:

Most people are absolutely awful at storytelling

Here's Why

Most people think that telling a sad story or a traumatic story makes it a good story. This couldn't be further from the truth. It's borderline trauma dumping, and not everyone has the mental or emotional bandwidth to deal with extra baggage.

Now there's a framework that I follow to storytelling, but imma keep it simple today because if you understand this, it'll help your conversions go through the roof.

The Power of Beliefs in Storytelling

Storytelling people is about all beliefs. Now I'm not saying to start projecting your beliefs onto others. What I am saying is to figure out:

• what your ideal audience currently believes,

• why they believe it,

• the story they're telling themselves,

• a story that breaks their false beliefs and swaps with the right beliefs.

Lemme break it down for ya:

My audience believes that they're not tech savvy. They believe this because they are slow to learn new things in comparison to the youth, so they tell themselves that they won't be able to understand even if they try. I share with you, AI is as easy as copying and pasting, then share my AI Starter Kit with my top prompts to copy and paste. Now you no longer believe you're not tech savvy. Storytelling could all be simple.

The Danger of Techno Babble

There's a book called "If My Product's So Great How Come I Can't Sell It". It talks about how most people do what's called techno babble. Techno babble is when you start spitting out a bunch of facts, stats, #'s, etc. about what you do.

People make buying decisions with their emotions and justify with logic. Techno babble brings people into the logic brain, while stories bring people into the emotion brain.

Next time you want to prove a point or close someone, share a story. But this time, share what made you believe the point you're trying to make. If it's to close a homebuyer that's on the fence, don't share about how it's a buyer's market or more inventory is coming.

Share the story about how you bought a home. Share all the limiting beliefs, concerns, worries, etc. that you had, and how your life has become so much better. Or maybe it became worse and that's why you're willing to go the extra mile to make sure no one makes the mistakes you did.

If you don't have a story, share one of your client's stories, or find a story online. People's actions tend to fall in line with what they believe—not what they say, think, or feel.

You shouldn't have to convince a Christian to go to church, a powerlifter to go to the gym, or a fighter to get in the ring. If they believe what they say they believe, they'll do what's required.

Final Thoughts

Now that you understand the power of storytelling, remember power is a double-edged sword. One bad story can ruin years of hard work.

Your story is your secret weapon. Use it wisely.