Did You Hear They're Banning Facebook Next!?

Just kidding! Facebook isn't getting banned!

But what if they were?

Would your business continue to thrive?

Here's What Most Realtors Do

Most agents don't put much thought or effort into social media marketing

And those who do usually put all their eggs in one basket

Facebook is easily the most used platform for agents. You can use it to:

• Showcase past clients & closings
• Manage "VIP " or community groups
• Update people with local events & open houses you're hosting
• And so much more

Only a small percentage of realtors are posting across multiple platforms

Here's Why This Doesn't Work

In the marketing world, there are two types of traffic we can have

Traffic is kinda like how we generate awareness to our business

Rented Traffic - Any followers, subscribers, friends, etc. you have on social media is "rented".

Owned Traffic - Anyone that you have personal contact info of. Think of like a contact in your phone, email list, CRM, etc.

I know people personally who have spent years using Facebook to become the local expert

Only to get hacked and never access their account ever again

Putting all your energy into building a following on social media is kinda like...

Building a beach home on sand

Yes you're by the water but you're only one bad storm away from everything crumbling

What I Do Instead

For the past two years, I've created content for only two reasons

1. Stay top of mind
2. Build my list

Notice how I didn't mention getting clients or selling my services

I've been able to grow my email list from 500 to 2200 active subscribers with this strategy

And my open rate is still above 50%

Why This Works So Much Better

With social media, you'll forever be at the mercy of the algorithm

Let's say you post a video on Instagram

If it's good, the majority of people who'll see it will be strangers

Only a small percentage of your followers will see it

If it's bad, then no one will see it

I can't control how many people watch, who watches, or even when they watch

This is why building your list is so much better

When they were talking about banning TikTok, I could not care less

Because I knew on Monday at 9 AM ET you were going to be getting an email from me regardless

With email, I get to see:

• How many people opened
• Who opened & who didn't
• Who clicked on my links

I am in complete control and it provides so much valuable data

That's why every billion-dollar company prioritizes building a list over social media

Studies have shown that people are more likely to make a purchasing decision via email

Now How Can You Start

Start surveying your audience and figure out what their problems are

Then create something to solve it

My audience struggles with AI and social media,

So I've given workshops, webinars, pdfs, etc. in exchange for their contact info

One of my favorite quotes is "It's okay to do something for free. It's never okay to do something for nothing."

Don't be afraid to give away stuff that other people would normally charge for

The law of reciprocity will always play out and God will bless you in the long run

Now I'm curious...

What were your thoughts on the TikTok ban? Do you have an email list? Do you have a lead magnet to offer to people?

Hit Reply and let me now